Descriptive Memory

As this is the 2nd edition of EXPOnegócios, the goal of its branding was to establish the event as a symbol of reference and success. It is the first event dedicated to showcasing national businesses and companies, highlighting their products and services in the business world.

Inspired by the serious, credible and objective entrepreneur, the poster's central illustration is the result of the fusion of three elements: vision, the entrepreneur and networking. These three layers interconnect in a symbiotic way and can be analyzed individually or in their final composition, creating a cohesive visual identity.