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AMd_LogoWEB_EPROMAT-2_LR
AMd_LogoWEB_EPROMAT-1A_LR
AMd_LogoWEB_EPROMAT-3_LR
Descriptive Memory

The EPROMAT logo is divided into four perfectly distinct parts which we will now identify and analyze in order of importance in their application to the product and intended purpose:

1st part OWL - Traditionally considered a symbol of wisdom, presented with stylized shapes and colors in the same shade in a gradient sequence and a fixed, attentive gaze.

2nd part OLIVE LEAF

3rd part AZEITONA - This 3rd part and the 2nd part are entirely connected because they are the leaf and the fruit of the same tree, the Olive Tree. In Greek times, this tree was associated with the strength and life of men and, as such, over time it became venerated by various peoples. These two elements of the olive tree were also used because of its longevity as a tree, which is what this educational project is all about. Because these two parts are connected, we tried to ensure that there was more or less symmetry between them. As far as the colors applied are concerned, initially these two parts had the real colors, but after an analysis and having come to the conclusion that the logo had too many colors, the color of the Leaf was changed to a green color but one that was chromatically linked to the brown of the Owl and the Olive was no longer Olive Green but black, a color that is also real to the olive and in order to have a chromatic link with the letters of EPROMAT (4th part), thus forming the 3rd and 4th parts into a single block.

4th part EPROMAT escola edmundo ferreira

client:

Epromat