PROJECT GOALS

The primary objective of the project was to create a premium, sophisticated, and organic visual identity for TEN FOR TOURS, a brand dedicated to cultural and landscape tourism. The goal was to pivot away from the visual clichés of mass tourism, seeking instead to evoke exclusivity, territorial heritage, and a deep connection to nature within one of Portugal’s most iconic wine regions. The focus centered on visually translating the sensory, geographic, and chromatic experience that defines the ecosystem and paths of its tour itineraries.

PROCESS & SOLUTION

The creative process drew its starting point and conceptual inspiration from the landscape of the Alto Douro Wine Region, characterized by the iconic geometric terraces sculpting the mountains and the sinuous curves of the Douro River.

The design solution materialized into an abstract and dynamic symbol, composed of parallel, fluid lines that mimic the vineyard terraces and the organic movement of the riverbanks.

Color Palette: The chromatic system utilizes a rich palette that celebrates the seasons and wine production: a vibrant green (Cobalt Green), an earthy ocher tone (Yellow Iron Oxide), a deep wine burgundy (Rubine Red), and the rich density of a grape berry (Violet). Added to these base colors is a premium bright gold finish (Bright Gold), applied to the wavy base of the symbol, lending prestige and luminosity to the brand.

Typography: The typographic composition utilizes a classic, elegantly cut serif font for the primary wordmark. The project plays with different scales and weights to create a balanced visual hierarchy, ensuring a fluid readability that integrates perfectly with the dynamic nature of the symbol.

RESULTS

The result materializes into a high-impact, aesthetically elevated visual identity that is exceptionally versatile and carries a strong institutional presence. The logo maintains outstanding legibility and sophistication on both light and dark backgrounds, performing flawlessly across various textures and stationery applications. The TEN FOR TOURS brand clearly positions itself within the luxury and experiential tourism market, conveying the values of fluidity, tradition, quality, and harmony with the land through a contemporary yet timeless design.